EDITORIAL POLICY

Editorial Policy

How we research, fact-check, source prices and update our guides, and how we disclose our interest as an agency.

Junaid Tariq planning a client strategy

This editorial policy explains how Digital-Marketing.pk creates its guides. Human practitioners write and review every page. AI tools may help with research and drafting, but every page is fact-checked and reviewed by founder Junaid Tariq before it is published. Price data comes from published sources and is refreshed each January.

Key takeaways

  • Human experts write and review; Junaid Tariq approves every page.
  • AI tools may assist research and drafting, never final fact-checking or sign-off.
  • Price ranges come from published sources, are cited, and are refreshed every January.
  • When we compare agencies, we disclose that we are one.

Who writes and reviews our content

Our guides are written by people who do the work: running Google and Meta campaigns, doing SEO audits, building websites and CRMs. Every page is reviewed and approved by Junaid Tariq, our founder, who has 18+ years in SEO, paid media and software, holds Google Ads and Analytics certifications, and authored SEO course material for DigiSkills (DSTP).

Each guide shows a byline linking to the author profile, along with a last-updated date. You can read more about the business behind the content on our about page.

Placeholder: Add names and profiles of any additional writers or reviewers (only real people, with their consent).

How we research

We start from primary sources wherever they exist: Google Search Central, Google Ads and Meta help centres, Play Console documentation, and Pakistani regulators and institutions such as the State Bank of Pakistan, PTA and SECP. Secondary sources, such as Pakistani news publishers, are used for context and are named.

Pakistani price data

  • Market price ranges come from published price pages of Pakistani agencies, freelancer platforms and vendors, and each source is listed on the page.
  • Platform costs such as CPCs, ad fees and taxes are taken from official documentation or clearly labelled as estimates with our reasoning.
  • Our own package prices are never presented as market data, and we do not blend our prices into market ranges.
  • Where we draw on client experience, we describe patterns, not invented figures or unnamed clients.

You can see this in practice in guides like our SEO cost guide and the Google Ads cost guide, where each range links to its source.

Fact-checking and updates

  1. Source check

    Every number, fee and platform rule is matched to a cited source or marked as an estimate.

  2. Practitioner review

    Steps and advice are tested against how the platforms actually behave in Pakistan, for example card payments for ads or Google Business Profile verification.

  3. Founder sign-off

    Junaid Tariq reviews and approves the page before publishing.

  4. Annual price refresh

    All price ranges are re-checked and updated each January, and the page date changes.

  5. Change-driven updates

    When Google, Meta or a regulator changes a rule mid-year, affected guides are updated as soon as we confirm the change.

Disclosure: comparing agencies when we are one

Digital-Marketing.pk is a digital marketing agency. When we publish lists such as top digital marketing agencies in Pakistan, we have a commercial interest and we say so at the top of the page.

  • We state our selection method before the list.
  • Facts about other companies are checked against their own websites and linked.
  • We do not rank ourselves first; we list ourselves separately or not at all.
  • We do not accept payment from other companies for inclusion or position.
Service pages

Our service and pricing pages promote our own work. They follow the same sourcing rules, but you should read them as a vendor's pages.

Use of AI tools

Our content is human-written and expert-reviewed. AI tools may assist with research, outlining and first drafts, which helps us cover topics thoroughly. They are never the final authority: every fact, number and step is checked by a person, and Junaid Tariq reviews every page before it goes live.

We publish this because Google recommends being open about who created content, how, and why, and readers deserve to know. We do not use AI-generated author photos or invented credentials.

Corrections

If you find an error, an outdated price or a broken source, tell us. We check every report, correct confirmed errors promptly, and update the page date. Material corrections, such as a changed fee or a wrong step, are noted on the page.

Contact

Email hello@digital-marketing.pk with the page URL and the issue, or use our contact page. You can browse all guides on the blog.

Sources & further reading

  1. Google Search Central — Creating helpful, reliable, people-first content

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