Digital-Marketing.pkFacebook Ads Agency in Pakistan
Meta ads planned around lead quality, not likes: campaigns, creative, WhatsApp and CRM tracking, run from Lahore for businesses in Pakistan and abroad.
Digital-Marketing.pk is a Facebook ads agency in Pakistan that plans, builds and manages Facebook and Instagram campaigns for leads, sales and WhatsApp enquiries. We set up the Pixel and Conversions API, write and test creative, and report cost per qualified lead every month. The ad account stays in your name.
Key takeaways
- We manage Facebook and Instagram ads for lead generation, ecommerce sales and click-to-WhatsApp enquiries.
- Every campaign starts with tracking: Pixel, Conversions API and lead follow-up in your CRM or WhatsApp.
- You own the ad account and pay Meta directly. We charge a management fee only.
- Founder-led by Junaid Tariq: 18+ years in paid media, 500+ clients in 48 countries.
What our Facebook & Instagram ads services include
As a Facebook ads agency in Pakistan, we treat Meta ads management as far more than boosting posts. Our work is built around one question: did the ad produce a customer? These are the services inside a typical engagement.
Lead generation campaigns
Instant Forms, landing pages and qualifying questions so your sales team calls buyers, not browsers.
Learn moreClick-to-WhatsApp ads
Ads that open a WhatsApp chat with a pre-filled message, the format Pakistani buyers respond to most.
Learn moreEcommerce and catalogue ads
Advantage+ catalogue and sales campaigns for Shopify and WooCommerce stores, with COD-aware reporting.
Learn moreInstagram ads
Reels, Stories and feed placements for fashion, beauty, food and lifestyle brands.
Learn moreTracking and Conversions API
Pixel, Conversions API and offline events, so Meta optimises for real leads and sales.
Creative production
Static, carousel and short video ads written in English, Urdu and Roman Urdu, tested in batches.
Account recovery support
Help with disabled ad accounts, rejected ads and payment problems.
Learn moreMonthly reporting
Spend, leads, cost per lead and cost per qualified lead, with what we changed and why.
If you sell to other businesses or need search intent, we often pair Meta with Google Ads management; compare the two in our Google Ads cost guide. For organic content and community management, see our social media marketing services.
What we do not do
- We do not buy fake likes or followers.
- We do not run ads from shared or rented ad accounts to dodge policy.
- We do not promise a fixed number of leads before seeing your offer and market.
- We do not take a hidden markup on your ad spend.
Our process, step by step
- Discovery call
We learn your product, margins, sales process and who closes leads. We ask what a qualified lead looks like before we talk about budget.
- Account and tracking audit
We check Business Manager ownership, ad account health, Pixel events, domain verification and Conversions API. Most accounts we audit in Pakistan are missing server-side events or deduplication.
- Strategy and offer
We map audiences, placements and the offer. A clear price, location or incentive in the ad usually lowers cost per lead more than any targeting trick.
- Creative and copy
We produce a first batch of ads in the languages your buyers use, with several hooks and formats for testing.
- Launch and learning
Campaigns run through Meta's learning phase. We hold budgets steady long enough for the algorithm to learn instead of changing things daily.
- Lead quality loop
Your team marks leads as good or bad in a shared sheet or CRM. We feed that back so Meta optimises for buyers. Our lead management software can automate this.
- Monthly review
A written report and a call: what worked, what did not, what we test next.
The cheapest lead in Pakistan is usually the worst lead. When we let Meta optimise for any form fill, cost per lead drops and sales teams stop answering. When we optimise for qualified leads, cost per lead rises a little and revenue rises a lot.
Junaid Tariq, FounderHow Meta ads management in Pakistan differs
Campaigns built from foreign playbooks often fail here. These are the local factors we plan around from day one.
WhatsApp-first buyers
Many Pakistani customers would rather send a WhatsApp message than fill in a form or call. Click-to-WhatsApp ads, with a pre-filled message and a quick-reply script, often produce more conversations than Instant Forms. The catch is follow-up: if nobody replies within minutes, the lead goes cold. We help set up WhatsApp Business labels or a WhatsApp CRM integration so chats are tracked and assigned. Our guide to WhatsApp marketing in Pakistan covers broadcast lists and the Business API.
Cash on delivery and fake orders
For ecommerce, a purchase event in Meta is not a sale until the parcel is delivered and paid for. We track confirmed and delivered orders separately and, where possible, send them back as offline events. That stops Meta optimising for buyers who order and then refuse the parcel.
Language and creative
Roman Urdu headlines, Urdu voice-overs and local faces usually beat polished stock creative in Pakistan. We test language as a variable, not an afterthought. For Instagram-heavy brands, Reels made on a phone often outperform studio shoots.
Payments and account health
Declined cards are one of the most common reasons ad accounts get restricted. We check that your card allows international payments, add a backup method and keep billing in your business name. We also keep campaigns inside Meta's advertising standards, especially for health, finance, real estate and before-and-after claims, because one rejected ad too many can disable an account.
Load-shedding and slow mobile data
Most of your audience sees ads on mobile data. Landing pages that take more than a few seconds to load lose leads. When your website is the bottleneck, our team can build a fast page through our landing page service or wider website development.
Admin access to your Business Manager (or permission to create one in your name), your best-selling offer, any past ad results, and one person on your side who will answer leads within the hour.
Industries we serve
Our team has run campaigns across most sectors in Pakistan. These are the industries where Facebook and Instagram ads tend to work hardest.
Real estate
Project launches, plots and rentals in DHA, Bahria Town and new societies. Lead forms with budget and timeline questions.
Learn moreHealthcare and dental
Clinic bookings, aligners, aesthetics and diagnostics, within Meta's health advertising rules.
Learn moreEcommerce and D2C
Fashion, beauty and home brands selling online with COD and WhatsApp ordering.
Learn moreEducation
Admissions campaigns for universities, colleges, schools and online courses.
Learn moreRestaurants and food
Local reach, delivery offers and Ramadan or Eid campaigns.
Learn moreConstruction and B2B
Builders, interior designers, exporters and service firms reaching decision-makers.
Learn moreReal estate developers often pair ads with wider real estate marketing and a real estate CRM, so every lead is assigned and followed up. See all sectors on our industries page.
Packages & pricing
Hiring a Facebook ads agency in Pakistan involves two separate costs: the ad spend you pay Meta and our management fee. We publish our tiers and what each includes on the Meta ads management pricing page. For market context, one Lahore agency publishes management from PKR 35,000 a month and advises against ad spend below PKR 45,000, while another lists Meta lead form CPLs of PKR 300 to 1,500.
| Factor | Effect on price |
|---|---|
| Number of campaigns and audiences | More structure, more management time |
| Creative volume | Video and Reels production costs more than static ads |
| Tracking complexity | Conversions API, CRM and offline events add setup work |
| Markets | Running Pakistan, UAE and UK together needs separate campaigns |
| Ad spend level | Larger budgets need more testing and monitoring |
Card payments to Meta can attract bank taxes. The Sindh Revenue Board, for example, told banks to collect 13 percent sales tax on advertising payments to non-resident platforms. The State Bank also limits personal cards for cross-border payments, so we recommend a business card. Our guides explain how much Facebook ads cost in Pakistan and how to pay for Facebook ads from Pakistan step by step.
You pay Meta directly from your own card in your own ad account. We never hold your ad budget.
Results & case studies
We do not publish results we cannot show with the client's permission. Below are spaces for verified case studies. Ask us on a call and we will walk you through anonymised dashboards from accounts in your industry.
Why choose Digital-Marketing.pk
Many businesses looking for a Facebook ads agency in Pakistan end up with freelancers who set up a campaign and move on. We work differently.
- Founder-led. Junaid Tariq has run paid media for over 18 years and holds Google Ads, Analytics, Blue Belt and Green Belt certifications. He is a National Level Award Winner in Digital Marketing. Read his author profile.
- Breadth. 500+ clients in 48 countries across Pakistan, the UAE, the UK and the US.
- Lead quality first. We report qualified leads and sales, not reach and likes.
- We build the tools. Our team builds CRMs, WordPress plugins and web apps, so tracking and lead routing are done in-house. See CRM and ERP development and our CRM software price guide.
- Transparent terms. You own the Business Manager and ad account, see every rupee of spend, and get monthly reports in plain language.
Learn more about our team and how we review content in our editorial policy.
Locations we serve
Our office is in Gulberg III, Lahore. Local businesses can visit our Facebook ads team in Lahore. We also manage campaigns for clients across Pakistan, including Karachi, Islamabad, Rawalpindi, Faisalabad, Sialkot, Multan, Gujranwala and Peshawar. Lahore brands that want organic content as well can work with our social media team in Lahore, and short-video brands often add TikTok marketing.
Outside Pakistan, we run Meta ads for businesses in the UAE and Dubai, the UK, the USA, Australia and Europe, including Germany. International clients often hire us for affordable Facebook ads management in the UAE and the USA, with reporting in their time zone. For a full multi-channel plan, see our digital marketing agency services or contact our Lahore office.
Related guides
Facebook ads cost in Pakistan
PKR ranges, budget planning and what drives cost per lead.
Learn moreHow to pay for Facebook ads
Cards, taxes, limits and fixes for declined payments.
Learn moreClick-to-WhatsApp ads
How to set up WhatsApp ads and measure conversations.
Learn moreAd account disabled?
What to do when Meta restricts your account.
Learn moreWhatsApp marketing in Pakistan
Using WhatsApp Business and the API alongside ads.
Learn moreDigital marketing cost
All channels compared in one guide.
Learn moreMeta Ads by location
We deliver meta ads from our Lahore office for businesses across Pakistan and abroad. Choose your city or market:
Pakistan
International
Frequently asked questions
How much do Facebook & Instagram ads services cost in Pakistan?
There are two costs: ad spend paid to Meta and a management fee. Published Pakistani agency pages show management starting around PKR 35,000 a month, with recommended ad spend from roughly PKR 45,000. Our own tiers and inclusions are on the pricing page. Plan for bank taxes on card payments too.
How soon will I see results?
Ads start delivering within hours of approval, and most accounts get first leads in the first week. Stable results take longer: Meta needs a learning period, and we usually need three to six weeks of testing creative and audiences before cost per qualified lead settles. Lead quality improves further once your sales feedback is fed back.
Do you work with clients outside Pakistan?
Yes. We manage Facebook and Instagram ads for clients in the UAE and Dubai, the UK, the USA, Australia and Europe. Campaigns are built for each market's language, currency and buying habits, and we schedule reporting calls in your time zone. Founder Junaid Tariq has worked with clients in 48 countries.
Will I get monthly reports?
Yes. Every month you receive a written report covering spend, reach, leads, cost per lead, cost per qualified lead and sales where tracked, plus what we changed and what we will test next. You also keep live access to Ads Manager, so you can check performance any day.
Who owns the ad account?
You do. We set up or use a Business Manager and ad account in your company's name and request partner access. You pay Meta directly. If you stop working with us, you keep the account, Pixel data, audiences and history.