Junaid Tariq

About Junaid

Junaid started in SEO and paid search and gradually moved into building the websites, plugins and CRMs his clients needed to turn traffic into revenue. That mix is unusual: most marketers do not write code, and most developers do not manage ad budgets. It shapes how he approaches every account, starting with tracking and lead handling before increasing spend. In practice that means checking GA4 events, call tracking and WhatsApp lead capture before touching bids, because a campaign that cannot be measured cannot be improved. It also means he can tell a client when the real problem is a slow website or a CRM that drops leads, rather than the ads themselves.

His clients are spread across Pakistan, the UAE, the UK and the USA, from Lahore clinics and real estate projects to exporters and international service businesses. He reviews every strategy and every published guide on this site.

Experience and specialisms

• SEO: technical audits, on-page structure, content strategy and local SEO for Google Maps.
• Paid media: Google Ads and Meta ads, with a focus on cost per lead and ROAS, including click-to-WhatsApp campaigns.
• Web development: WordPress and custom sites built for speed, conversions and Pakistani payment methods.
• Software and CRM: custom WordPress plugins, CRMs and web apps for lead management and sales teams.
• Analytics: GA4, Google Tag Manager and conversion tracking set up so results can be trusted.

I would rather show a client a smaller number that is real than a bigger number nobody can verify.

Junaid Tariq, Founder

Certifications and recognition

• Google Ads certified (Google Skillshop certification)
• Google Analytics certified
• Google Blue Belt
• Google Green Belt
• National Level Award Winner in Digital Marketing

Teaching and publications

Junaid is the author of SEO course material for the DigiSkills Training Program (DSTP), the government-backed initiative run by Ignite to train freelancers across Pakistan, where SEO is one of the elective courses. Writing for a national audience of beginners demands clear, accurate explanations, and the same standard applies to his writing here.

On this site he writes practical guides on costs, platform rules and how-to problems that Pakistani businesses run into. Every guide follows our editorial policy: primary sources, cited price ranges and annual updates.

Topics he writes about

A selection of guides written or reviewed by Junaid. The full archive is on the Digital-Marketing.pk blog.

Connect with Junaid

Junaid takes discovery calls himself. Call or WhatsApp +92 333 9799025, email hello@digital-marketing.pk, or use the contact page to book a time. His social profiles are under the handle junaidtariqconsulting.