Digital-Marketing.pkGoogle Ads Management Charges in Pakistan
Three management plans, scope in writing, and ad spend kept separate so you always know what goes to Google and what comes to us.
Our Google Ads management charges in Pakistan are a fixed monthly fee for planning, running and reporting on your campaigns. Ad spend is separate and paid by you directly to Google. Below are our three plans and what each includes, the market rates other Pakistani agencies publish, and the contract, tax and account ownership terms.
Key takeaways
- Management fee and ad spend are separate. Your card pays Google; we invoice only our fee.
- Plans differ by number of campaigns, ad spend managed and depth of work, not by hidden extras.
- A published Lahore benchmark: management from PKR 35,000 a month with a 3-month minimum.
- You own the ad account, website and all data, whichever plan you choose.
Google Ads management plans at a glance
Pick the plan that matches how many campaigns you need and how much ad spend we will manage. Every plan includes conversion tracking and a monthly report.
| Starter | Growth | Scale | |
|---|---|---|---|
| Monthly fee | [Add your PKR price] | [Add your PKR price] | [Add your PKR price] |
| Best for | One location or service | Several services or cities | Ecommerce, multi-city, international |
| Ad spend managed | [Add range] | [Add range] | [Add range] |
| Campaigns | Up to 2 Search | Up to 5, Search plus PMax or YouTube | Unlimited within scope, incl. Shopping |
| Conversion tracking | Calls, forms, WhatsApp | Plus GA4 events and offline imports | Plus ecommerce and CRM integration |
| Optimisation | Weekly | Twice weekly | Ongoing, with test roadmap |
| Reporting | Monthly report | Monthly report and call | Monthly report, call and dashboard |
| Minimum term | [Add term] | [Add term] | [Add term] |
What other Pakistani agencies publish
Few agencies in Pakistan publish Google Ads fees. Where they do, figures give a useful benchmark. Treat them as one data point, since scope varies.
| Source | Management fee | Terms |
|---|---|---|
| Softvirtue, Lahore | From PKR 35,000/month, no markup on spend | 3-month minimum; recommends PKR 20,000–30,000/month ad spend |
| In-house hire (Indeed listing, Lahore) | Salary Rs 70,000–150,000/month | Plus commission; tools and training extra |
What's included every month
- Search term review and negative keyword updates
- Bid strategy and budget pacing so spend lasts the full month
- Ad copy and asset testing (headlines, sitelinks, callouts, call assets)
- Location, schedule and device adjustments, for example cutting late-night clicks that never convert
- Conversion tracking checks so leads keep recording after site changes
- Landing page feedback with specific fixes
- Monthly report: spend, clicks, conversions, cost per lead or ROAS, and next steps
The full service scope is on our Google Ads management services page. Lahore businesses can also see local examples on our Google Ads agency in Lahore page.
Management fee vs ad spend, one-time vs monthly
Most cost guides blur these together. Here is the split.
| Cost | Paid to | How often | Who controls it |
|---|---|---|---|
| Ad spend (clicks) | Google, from your card | Daily, billed automatically | You set the budget; we pace it |
| Management fee | Digital-Marketing.pk | Monthly | Fixed by plan |
| Setup or audit | Digital-Marketing.pk | One time, if applicable | Quoted upfront |
| Landing pages, tools | Us or third parties | One time or monthly | Optional add-ons |
Click costs vary heavily by keyword and city. Our Google Ads cost in Pakistan guide covers typical budgets, and the CPC by industry breakdown shows sector differences. As a rough planning rule, budget enough ad spend for at least 100 to 200 clicks a month in your main campaign. Fewer clicks than that and it becomes hard to tell good keywords from bad ones.
Example: a month's total cost
Here is how the numbers add up for an illustrative local business, using placeholders for our fee. Suppose a clinic sets a daily ad budget of PKR 1,000. Google may spend somewhat more on busy days and less on quiet ones, but over a month it averages out to about 30 times the daily budget, so roughly PKR 30,000 in ad spend goes to Google through the clinic's card. Our Starter management fee is invoiced separately, plus any applicable tax. If the clinic later wants a new landing page, that is a one-time add-on, not a monthly charge.
Some agencies charge a percentage of ad spend instead of a flat fee. It can work at large budgets, but it rewards spending more rather than spending well. Our fees are flat within each plan's managed spend range.
Add-ons
| Add-on | When you need it | Price |
|---|---|---|
| Landing page design and build | Your site is slow or has no clear form | [Add your PKR price] |
| Account audit (existing account) | You want a second opinion before switching | Free with consultation |
| Merchant Center and feed setup | Shopping or PMax for an online store | [Add your PKR price] |
| YouTube video ads production | No video assets available | [Add your PKR price] |
| CRM lead tracking | Sales team needs lead source and status | [Add your PKR price] |
Landing pages are built by our website development team. Lead tracking connects to tools like our CRM development work. Many clients also add Meta ads management for remarketing.
Taxes, contracts and account ownership
Taxes
Our fees are quoted [exclusive/inclusive] of applicable provincial sales tax on services, which is shown on the invoice. Ad spend is a separate matter: banks may add provincial tax on card payments to foreign platforms. ProPakistani reported the Sindh Revenue Board's 13% levy collected by banks on such payments from October 2023. Check your bank statement and speak to your tax adviser about your province.
Contracts
Plans run month to month after the minimum term, with 30 days' written notice to cancel. The minimum term exists because the first weeks are spent on tracking, data collection and testing.
Account ownership
Your Google Ads account, payment method, GA4, Tag Manager and website belong to you. Google's access levels let you hold Admin while we work as a Standard user. If you leave, you remove our access and keep every campaign and all history.
How to choose the right plan
- One service, one city, modest budget: Starter. Typical for a clinic in DHA or a repair shop in Johar Town.
- Several services or cities, or need for YouTube and remarketing: Growth.
- Online store, international targeting or large monthly spend: Scale.
If you are unsure Google Ads suits your budget at all, read whether Google Ads is worth it for small businesses in Pakistan before choosing.
Frequently asked questions
Is there a minimum contract?
Yes, each plan has a short minimum term, stated in the table and your proposal, because the first weeks go into tracking setup and testing. After that the plan runs month to month and you can cancel with 30 days' written notice. We do not use 12-month lock-ins.
Are taxes included in the price?
Applicable sales tax on our services is shown separately on each invoice so you can see the exact amount. Ad spend is billed by Google to your card, and your bank may add provincial tax on payments to foreign platforms. Confirm the treatment for your province with your accountant.
Who owns the ad accounts, website and data?
You do. The Google Ads account, payment method, GA4, Tag Manager, website and all conversion data are in your name. We are added as a user. If you stop working with us, you remove our access and keep everything, including campaign history.
Do you take a percentage of my ad spend?
No. Each plan has a flat monthly fee that covers a stated range of managed ad spend. Your ad budget is charged by Google directly to your own card, so there is no markup and no hidden cut. If your spend grows beyond your plan's range, we will propose a plan change in writing first.
Can I change plans later?
Yes. You can move up or down a plan from the next billing month with written notice. We usually suggest a review after the first three months, once there is enough data to know whether more campaigns or budget would pay off.