Digital-Marketing.pkSocial Media Marketing Packages in Pakistan
Clear monthly plans with posts, reels, platforms and reporting spelled out. Ad spend is always separate and paid by you.
Our social media marketing packages in Pakistan come in three tiers, Starter, Growth and Scale, each with a fixed number of platforms, posts, reels and reporting. Below you will find what each plan includes, how management fees differ from ad spend, published market ranges from other Pakistani sources, and our contract terms.
Key takeaways
- Three monthly plans with fixed deliverables: platforms, posts, reels, stories and reporting.
- Ad spend is never included. You pay Meta, TikTok or LinkedIn directly from your own account.
- Published Pakistani ranges run from about PKR 10,000 to 100,000 per month for management alone.
- Month-to-month after an initial period, and you own every page, account and file.
Social media marketing packages at a glance
Each plan below shows its scope. Prices are set per client after a short consultation because platform mix and video needs change the work involved.
Starter suits a single-location business that needs a steady, professional presence. Growth adds video and active campaigns for clinics, institutes and brands chasing monthly leads. Scale is for ecommerce stores and multi-branch businesses where social media drives a large share of sales and needs near-daily attention.
| Included | Starter | Growth | Scale |
|---|---|---|---|
| Monthly fee | [Add your PKR price] | [Add your PKR price] | [Add your PKR price] |
| Platforms managed | 2 | 3 | 4 to 5 |
| Feed posts per month | 12 | 20 | 30 |
| Reels or short videos | 2 | 4 | 8 |
| Stories per month | 8 | 15 | 25 |
| Community management | Weekdays, business hours | Daily, business hours | Daily, extended hours |
| Paid ads management | Boosting only | Up to 2 campaigns | Full-funnel campaigns |
| Strategy call | Quarterly | Monthly | Fortnightly |
| Reporting | Monthly summary | Monthly report and review | Monthly report plus KPI dashboard |
| Best for | Small local business | Growing brand or clinic | Multi-location or ecommerce |
What's included every month
Every plan includes the same core process; higher tiers add volume and depth.
- Content calendar sent for approval before the month starts.
- Design and copywriting in English, Urdu or Roman Urdu, matched to your brand.
- Scheduling and publishing at the times your audience is active.
- Community management: replies to comments and DMs, with escalation rules for complaints.
- Basic page optimisation: bio, highlights, contact buttons, WhatsApp link.
- Monthly report with reach, engagement, clicks, leads and next steps.
Ad spend, paid stock footage, influencer fees, printing and professional photo or video shoots are quoted separately. We do not sell followers, likes or engagement, because bought numbers damage reach and trust.
Our social media marketing service page explains the full process and a sample content calendar.
Management fee vs ad spend, one-time vs monthly
The management fee pays for our team's time: strategy, content, publishing and campaign management. Ad spend is the money you pay the platform to show ads. It is charged to your own card in your own ad account, so you see every rupee. Our guide on paying for Facebook ads in Pakistan covers card setup.
| Cost | Type | Paid to |
|---|---|---|
| Monthly management fee | Recurring | Digital-Marketing.pk |
| Ad spend | Recurring, you control it | Meta, TikTok, LinkedIn |
| Page setup or rebrand | One-time | Digital-Marketing.pk |
| Video shoot | One-time or per shoot | Digital-Marketing.pk or crew |
| Bank taxes on ad payments | Per charge | Your bank / tax authority |
As a rough planning figure, many small Pakistani businesses start ad spend at roughly the same level as their management fee, then shift budget towards the campaigns that bring enquiries. That is our working estimate, not a rule; your category and city matter more.
For spend planning, read our Facebook ads cost guide and the TikTok ads cost in Pakistan breakdown.
Social media marketing packages price in Pakistan: market ranges
These ranges come from pages published by Pakistani agencies and publishers. They help you judge quotes; scope varies widely, so compare deliverables, not just price.
| Source | Published price | What it covers |
|---|---|---|
| Digital Pakistan (2026 guide) | PKR 15,000 to 100,000 / month | Social media management, general range |
| ePlanet Technologies page | PKR 10,000 / 15,000 / 30,000 / month | 12 to 35 posts, 3 to 5 platforms |
| Softvirtue, Lahore | PKR 75,000 / month + ad spend | Full service incl. 4 social posts a week |
| Softsols Pakistan | USD 300 to 1,500 / month | Basic to full-service social |
Sources: Digital Pakistan, ePlanet Technologies, Softvirtue and Softsols. Prices checked October 2026 and may have changed. For freelancer rates, see social media manager charges in Pakistan.
Add-ons
- Extra reels or a monthly video shoot
- Additional platform such as LinkedIn or YouTube; see our LinkedIn marketing service
- TikTok content and ads through our TikTok marketing service
- Click-to-WhatsApp campaigns; read our WhatsApp ads guide
- Full Meta ads management under our Meta ads pricing
- Influencer and creator coordination, priced per campaign
- Lead capture into a CRM via lead management software
Taxes, contracts and account ownership
Our quotes state whether applicable sales tax is included or added, depending on your province and invoicing needs. Ad payments carry separate bank-side taxes; Sindh's Revenue Board, for example, directed banks to collect 13% sales tax on foreign ad payments from October 2023, as reported by ProPakistani.
- Minimum term: a short initial period so content and ads have time to settle, then month-to-month.
- Notice: 30 days to cancel or change plan.
- Ownership: your pages, Business Manager, ad accounts, WhatsApp number and creative files are yours. We are added as partners.
- Data: reports and audience data stay accessible to you after we part ways.
How to choose the right plan
- Count your platforms honestly. Two done well beats five done badly.
- Check if you need video. Reels and TikTok need more production; choose Growth or Scale.
- Decide who replies. If your team cannot answer DMs quickly, pick a plan with daily community management.
- Plan ad spend separately. A plan without ad budget will grow slowly in most categories.
- Start lower and upgrade. You can move up once you see what works.
| Your situation | Suggested plan |
|---|---|
| One shop or clinic, mostly local buyers | Starter |
| Want monthly leads and regular reels | Growth |
| Online store or several branches | Scale |
| International brand needing local content | Growth or Scale |
Lahore businesses can visit us in Gulberg III; see our Lahore social media agency page.
Frequently asked questions
Is there a minimum contract for social media packages?
We ask for a short initial period because content and ad performance need time to settle, then plans run month-to-month with 30 days' notice. Exact terms are written into your proposal before you sign, so there are no surprises later.
Are taxes included in the package price?
Your quote states clearly whether applicable sales tax is included or added, which depends on your province and invoicing needs. Ad spend is separate, and your bank may add taxes on foreign ad payments, such as the 13% Sindh sales tax reported in 2023.
Who owns the ad accounts, pages and data?
You do. Pages, Business Manager, ad accounts, WhatsApp numbers, creative files and reports stay in your business name. We are added as a partner with the access we need, and you can remove us at any time without losing anything.
Can I change plans later?
Yes. You can upgrade at any time from the next billing cycle, and downgrade with 30 days' notice. Many clients start on Starter or Growth and move up once they see which platforms and content types bring results.
Sources & further reading
- Digital Pakistan — Starter's Guide to Social Media Marketing in Pakistan (2026)
- ePlanet Technologies — Social media management packages
- Softvirtue — Digital marketing agency Lahore
- Softsols Pakistan — Digital marketing services
- ProPakistani — Sindh Revenue Board orders banks to charge 13% tax on ad payments