Digital-Marketing.pkHow do I track calls from Google Ads? Set up three conversion actions: calls from call assets on your ads, calls or tap-to-call clicks on your website, and offline imports for calls that became sales. Add WhatsApp click tracking too, because many Pakistani buyers message instead of ringing.
Short answer: three ways to track calls
| Method | What it counts | Setup note |
|---|---|---|
| Calls from ads | Calls made from a call asset | Set a minimum length, such as 60 seconds |
| Website calls | Calls or tap-to-call clicks on your page | Needs the Google tag; forwarding depends on country |
| Offline imports | Calls that turned into sales | Upload from a CRM or sheet with the click ID |
Google explains each option in its help page on phone call conversion tracking.
The details: setup notes for Pakistan
Google forwarding numbers, which let Google log calls from your website, are not offered in every country, so check what your account allows for Pakistan. Where they are unavailable, track clicks on tap-to-call and WhatsApp buttons through Tag Manager and GA4, and count each as its own conversion.
Set a call-length threshold so wrong numbers do not count, then record every enquiry with its source. A sheet works at first; a lead management system lets you send qualified leads back through offline conversion imports, so bidding learns from real sales.
What this means for your business
Without call tracking, Google optimises for clicks and you judge campaigns by guesswork. With it, you see cost per call by keyword and cut what never rings. Every plan on our Google Ads pricing page includes call, form and WhatsApp tracking, the base of how our Google Ads service reports leads. Campaigns not live yet? Sort billing first with our guide to funding a Google Ads account from Pakistan.
Frequently asked questions
Can Google Ads record what callers say?
No. Google Ads reports that a call happened, its length and the campaign behind it, not the conversation. Recordings need a third-party call tracking service or a phone system with recording, and callers should be told.
How do I track WhatsApp clicks from Google Ads?
Create a click trigger in Google Tag Manager for links to wa.me or api.whatsapp.com, send it to GA4 as an event, then import it into Google Ads. Keep it separate from calls, because a WhatsApp click is not yet a lead.