Google Ads FAQs

What is the minimum budget for Google Ads in Pakistan? Google sets no minimum spend, but local Search campaigns need about PKR 15,000 to 30,000 a month in ad spend to gather useful data. Below that, clicks are too few to optimise. Management and bank taxes come on top. Read the full answer

Why are my Google Ads not showing? Usually one of five reasons: a payment problem, a disapproved ad, a budget or bid too low to compete, targeting or schedule settings that exclude you, or low search volume. Searching for your own ad misleads; use Google's preview tool. Read the full answer

What is a good CPC in Pakistan? One that stays below your break-even cost per click. Typical clicks run from about PKR 15 in ecommerce to PKR 200 or more in real estate, legal and high-value healthcare. A PKR 150 click is cheap if a customer is worth PKR 60,000. Read the full answer

How do I track calls from Google Ads? Set up three conversion actions: calls from call assets on your ads, calls or tap-to-call clicks on your website, and offline imports for calls that became sales. Add WhatsApp click tracking too, because many Pakistani buyers message instead of ringing. Read the full answer

Should I hire an agency or run Google Ads myself? Run it yourself if you have one service, one city and a few hours weekly to review search terms. Hire an agency once you have several services or cities, call and WhatsApp tracking needs, or spend where mistakes get expensive. Read the full answer