Digital-Marketing.pkShould I hire an agency or run Google Ads myself? Run it yourself if you have one service, one city and a few hours weekly to review search terms. Hire an agency once you have several services or cities, call and WhatsApp tracking needs, or spend where mistakes get expensive.
Short answer: DIY or agency
| Your situation | Better option |
|---|---|
| One service, one city, modest spend | DIY with a proper setup |
| Several services, branches or cities | Agency |
| Ecommerce with Shopping or Performance Max | Agency or experienced specialist |
| No time for weekly search-term checks | Agency |
| Exporter targeting UK, US or UAE buyers | Agency; higher CPCs punish errors |
The details: what each option really costs
DIY costs your time plus the learning curve. Published agency fees in Pakistan start around PKR 15,000 to 35,000 a month; one Lahore agency lists PKR 35,000 with a three-month minimum. In-house specialists in Lahore are advertised at roughly Rs 70,000 to 150,000 a month on Indeed. Our Google Ads cost guide compares all three.
The hidden cost of DIY is waste: broad match without negatives, Display and Search partners left on, and all of Pakistan targeted for a local shop. A few weeks of that can cost more than a month of management.
What this means for your business
A middle route works well: pay for a professional setup with tracking, then run it yourself with a monthly review. Either way, keep the account in your business name. Our Google Ads management fees are fixed per plan, and ad spend goes from your card straight to Google. First, check whether Google Ads suits your business. Lahore owners can meet our Google Ads team in Lahore at Gulberg III, and the wider Google Ads management service covers clients nationwide.
Frequently asked questions
How do I know if my agency is doing a good job?
Check monthly: cost per lead or sale, the search terms report, conversion tracking that matches the calls and WhatsApp messages you actually received, and the account change history. A report showing only clicks and impressions is not enough.
Will I own the account if an agency runs it?
You should. Create the account in your business name, add your own card, and give the agency access through a manager account. Google's account access levels let you remove them at any time and keep all history.