Digital-Marketing.pkGoogle Ads Agency in Pakistan
Search, Performance Max, YouTube and Shopping campaigns run by a certified Lahore team, with tracked leads, owned accounts and a plain monthly report.
Digital-Marketing.pk is a Google Ads agency in Pakistan run from Gulberg III, Lahore, by founder Junaid Tariq, who has 18+ years in paid media and is Google Ads certified. We plan, build and manage Search, Performance Max, YouTube and Shopping campaigns for Pakistani and international businesses, track every call, form and WhatsApp lead, and report monthly on cost per lead.
Key takeaways
- You pay Google directly for clicks; our management fee is separate and shown on our pricing page.
- Every account is created in your name. You keep full Admin access, and we are added as a user.
- Conversion tracking (calls, forms, WhatsApp clicks) is set up before any budget goes live.
- Search campaigns usually start producing enquiries within the first weeks; stable cost per lead takes longer as data builds.
- We manage campaigns for Pakistan, the UAE, UK, USA, Australia and Europe from Lahore.
What our Google Ads management services include
Our Google Ads management services cover the full account, from keyword research to the monthly report. We do not sell 'campaign setup only' and then disappear. Most of the profit in paid search comes from the weekly work after launch: negative keywords, bid adjustments, ad testing and landing page fixes.
Search campaigns
High-intent keywords such as 'dentist in DHA Lahore' or 'freight forwarder Karachi', with tight ad groups and negative keyword lists.
Learn morePerformance Max
Google's goal-based campaign type across Search, YouTube, Display, Gmail and Maps, used when conversion tracking is reliable.
YouTube ads
In-stream and Shorts video campaigns for awareness and remarketing, with view-through and click tracking.
Learn moreShopping ads
Merchant Center feeds and Shopping or PMax campaigns for Shopify and WooCommerce stores.
Learn moreClinics and doctors
Compliant healthcare campaigns that drive booked appointments rather than random calls.
Learn moreLahore campaigns
Area-targeted campaigns for Gulberg, DHA, Johar Town and Bahria Town businesses.
Learn moreIncluded in every management plan
- Account audit (for existing accounts) or fresh build in your own Google Ads account
- Keyword research with Keyword Planner and competitor ad review
- Conversion tracking through Google Tag Manager and GA4: calls, forms, WhatsApp clicks and purchases
- Responsive search ads, assets (sitelinks, callouts, call and location assets) and ongoing ad testing
- Weekly search term review and negative keyword updates
- Budget pacing and bid strategy management
- Landing page recommendations, or a full build through our website development team
- Monthly report and review call
Leads are only useful if someone follows up. For businesses with sales teams, we connect form and WhatsApp leads to a CRM so you can see which keywords turn into paying customers. Our real estate CRM work came out of exactly this problem: ads producing enquiries that nobody tracked to a sale.
Our Google Ads process, step by step
Every new account follows the same six steps. The order matters. Most wasted spend we find in audits of Pakistani accounts traces back to skipping step two: campaigns running for months with no conversion tracking, so nobody knows which clicks produced customers.
- 1. Discovery and audit
We learn your margins, service areas, sales process and what a lead is worth. For existing accounts we audit structure, search terms, tracking and Quality Score.
- 2. Tracking first
Google Tag Manager, GA4 and Google Ads conversions for calls, forms and WhatsApp. Nothing goes live until test conversions record correctly.
- 3. Keyword and budget plan
We use Keyword Planner's top-of-page bid ranges to estimate cost per click, then work back from your target cost per lead to a starting budget. Google notes these forecasts are less accurate for new accounts and small regions, so we treat them as a starting point.
- 4. Build and launch
Campaigns, ad groups, ads, assets, location and schedule settings, and audience lists. Launch in your account, with your payment method.
- 5. Optimise weekly
Search terms, negatives, bids, ad copy tests, device and location adjustments, and landing page feedback.
- 6. Report monthly
Spend, clicks, conversions, cost per lead or ROAS, what changed and what we will test next.
The first thing I check in any Pakistani account is the search terms report. If a Lahore clinic is paying for 'free dental treatment' or 'dentist jobs', the problem is not the budget. It is the keyword list.
Junaid Tariq, FounderIndustries we serve with Google Ads
Search ads work best where people actively look for a service and the order value can carry the click cost. These are the sectors we work in most, each with its own patterns.
| Industry | What usually works | Watch out for |
|---|---|---|
| Real estate | Project and area keywords, call assets, lead forms | Low-quality leads from broad 'plots' searches |
| Healthcare and dental | Treatment plus area keywords, call tracking | Google's healthcare ad policies |
| Education | Admissions-season campaigns, program keywords | Seasonal CPC spikes around intakes |
| Ecommerce | Shopping and Performance Max with a clean feed | COD returns hiding true ROAS |
| Local services | Tight radius targeting, call-only hours | Clicks from outside your service area |
| B2B exporters | International Search targeting USA, UK, EU buyers | High CPCs; long sales cycles |
Industry pages go deeper: real estate digital marketing, marketing for doctors and clinics and our full industries hub. For expected click costs by sector, see the Google Ads CPC by industry guide.
Google Ads packages and pricing
A Google Ads budget has two separate parts, and mixing them up is the most common source of confusion we hear on sales calls.
- Ad spend is what you pay Google for clicks. It is charged to your own card or payment method in your account.
- Management fee is what you pay us to plan, build and run the campaigns. It is invoiced separately.
Our plans, what each includes and contract terms are on the Google Ads management pricing page. For a broader view of the market, including what other Pakistani agencies publish and typical click costs, read our Google Ads cost in Pakistan guide. As one published reference point, Lahore agency Softvirtue lists management from PKR 35,000 a month with a 3-month minimum and a recommended ad spend of PKR 20,000 to 30,000 a month.
Paying Google from Pakistan
Google's billing help lists Pakistan among countries where prepay is not available, so most Pakistani advertisers pay by card under automatic payments. Card payments to foreign platforms can attract provincial sales tax collected by banks; ProPakistani reported that the Sindh Revenue Board made banks collect 13% on such ad payments from October 2023. Our guide on how to pay for Google Ads in Pakistan covers cards, limits and common payment failures.
If your monthly ad budget cannot buy enough clicks to get a handful of leads, start smaller with tighter targeting, or compare channels first. Our guides on whether Google Ads is worth it for small businesses and Google Ads vs Facebook Ads help you decide.
Results and case studies
We publish case studies only with client permission and real numbers. Until each one is approved, the spaces below stay empty rather than filled with invented figures.
What a monthly report looks like
- Spend, impressions, clicks, CTR and average CPC versus last month
- Conversions by type: calls, forms, WhatsApp, purchases
- Cost per lead or ROAS, by campaign
- Top search terms, new negatives added, ads tested
- Actions for next month, in plain language
Why choose Digital-Marketing.pk as your Google Ads agency
There are many ways to buy Google Ads help in Pakistan: freelancers, large agencies, in-house hires. Here is what we offer, stated plainly.
- Founder-led accounts. Junaid Tariq has 18+ years in paid media and SEO, holds Google Ads and Google Analytics certifications and Google Blue and Green Belts, and is a National Level Award Winner in Digital Marketing.
- Experience across markets. 500+ clients in 48 countries, including Pakistan, the UAE, UK and USA.
- You own everything. Ads account, GA4, Tag Manager and landing pages stay in your name. Google's access levels let you give us Standard access while you keep Admin.
- Search plus SEO plus web in one team. Paid and organic data inform each other. See our SEO services and the SEO vs Google Ads comparison.
- Lead quality, not just lead volume. We connect ads to CRM or WhatsApp follow-up so you see which clicks become customers.
What we will not do
- Guarantee a fixed number of leads or a top position. Auction results depend on competitors and budgets.
- Run ads from an account we own and rent to you.
- Take a hidden percentage of your ad spend. Fees are stated in writing.
More about how we work is on our about page. If Meta ads are also part of your mix, our Facebook and Instagram ads management team works from the same office.
Google Ads management across Pakistan and abroad
We work from Lahore with clients nationwide. Our Lahore Google Ads page covers local work in detail. We also run campaigns for businesses in Karachi, Islamabad, Rawalpindi, Faisalabad, Sialkot, Gujranwala and Sargodha.
Karachi
Retail, logistics and B2B campaigns for Pakistan's largest commercial city.
Learn moreIslamabad
Professional services, education and real estate in the capital.
Learn moreRawalpindi
Local services and Bahria Town and DHA real estate.
Learn moreFaisalabad
Textile and industrial suppliers, plus local retail.
Learn moreSialkot
Exporters of sports goods, surgical instruments and apparel targeting foreign buyers.
Learn moreGujranwala and Sargodha
Manufacturers and local businesses in central Punjab.
Learn moreInternational clients often come to a Pakistani team for senior skills at lower management fees than local agencies charge. We manage accounts targeting the USA, UK, UAE, Dubai, Australia, Europe and Germany, working in your time zone for calls.
Smaller markets often have cheaper clicks and fewer competitors. A citrus exporter or clinic using Google Ads in Sargodha can sometimes reach the top of the page for a fraction of the Lahore click cost.
Google Ads guides for Pakistani businesses
Google Ads cost in Pakistan
Budgets, click costs and management fees explained.
Learn moreCPC by industry
What clicks cost in real estate, healthcare, education and more.
Learn moreHow to pay for Google Ads
Cards, billing settings and fixing declined payments.
Learn moreDigital marketing cost
How Google Ads fits into a wider marketing budget.
Learn moreGoogle Ads by location
We deliver google ads from our Lahore office for businesses across Pakistan and abroad. Choose your city or market:
Pakistan
International
Frequently asked questions
How much do Google Ads services cost in Pakistan?
There are two costs: the ad spend you pay Google and the agency management fee. Published Pakistani rates vary; one Lahore agency lists management from PKR 35,000 a month with a recommended spend of PKR 20,000 to 30,000. Our plans and what each includes are on our Google Ads pricing page, and our cost guide explains typical budgets by business size.
How soon will I see results?
Search campaigns can produce calls and enquiries within days of launch, because ads show as soon as they are approved. Reaching a stable, efficient cost per lead usually takes longer, often the first two to three months, as we collect search term and conversion data and refine keywords, bids and ads. New accounts with no history take longest.
Do you work with clients outside Pakistan?
Yes. We manage campaigns for businesses in the USA, UK, UAE, Dubai, Australia, Germany and wider Europe, as well as Pakistani exporters targeting those markets. Accounts are billed in your currency with your own payment method. We schedule calls in your time zone and report in the same monthly format.
Will I get monthly reports?
Yes. Every client receives a monthly report covering spend, clicks, conversions by type, cost per lead or ROAS, search terms, changes made and next steps, followed by a review call. You also keep direct access to your Google Ads and GA4 accounts, so you can check live data at any time.
Who owns the Google Ads account?
You do. We create the account under your business email, or work inside your existing one, with your payment method attached. We are added as a user. If you stop working with us, you remove our access and keep all campaigns, history and conversion data.
Do you guarantee leads or first position?
No. Ad position and lead volume depend on auction competition, budget, ad quality and your landing page. Nobody can promise a fixed number. What we do commit to is correct tracking, weekly optimisation, honest reporting and a clear recommendation if Google Ads is not the right channel for you.